Do you remember Rudolph Valentino, that ultimate heartthrob your grandmother would swoon over? Well, he was deeply in love with his Isotta, which, like him, came from Italy. And yes, he had this car custom-built for himself in 1927. Valentino, who was heavily involved in the production and even the design of the car, never had the chance to drive it, as he tragically passed away at the age of 31 from a bleeding ulcer. The car was completed and later displayed at the New York Auto Show, eventually sitting in the showroom window with a price tag of no more than $25,000… A documented history of all the car’s owners is fascinating in its own right. Today, the car is valued at two million dollars.





