A new watch brand was founded in Dresden, Germany, bearing the name of its founder, Marco Lang. The first model it presents embodies a “dual personality.” One side is strikingly clean and minimalist, with a silver dial featuring a central subdial engraved in a traditional diamond pattern. Roman numerals and rounded gold hands evoke the charm of historic European church clocks. To fully transform the look, Lang developed a quick-release strap system that allows the watch to be reversed, the strap reattached, and voilà—a completely different timepiece on your wrist. And just like that, you have an alternative watch…
The back side is stunning, featuring an openworked skeleton caliber with decorated bridges, a minimalist dial, and blue time hands at six o’clock. The cases are available in steel, rose gold, or platinum. Price: $52,000.
