Sensuous Provocation. Mel Ramos (1935)

From the series "Hav a Havana." Photo: Mel Ramos Studio.
One of his most famous series is 'Hav a Havana,' which depicts nude women sensually posed on soft pastel-colored cigars.

Mel Ramos was an American figurative pop artist who focused primarily on sensual female nudity, incorporating realistic and abstract elements in his works, often inspired by comic books. He gained popularity as part of the 1960s pop art movement.

Ramos blended provocative and humorous imagery with popular American consumer brands such as Coca-Cola, Snickers, Martini, and Duncan Donuts. He also featured Hollywood movie posters, iconic heroes, and famous female figures from the past and present, including Marilyn Monroe and Scarlett Johansson.

One of his most notorious series is “Hav a Havana,” portraying nude women in simplified forms on soft pastel-colored cigars. This series began in the 2000s and continues with new paintings to this day.

Another successful and similarly themed series is humorously named “Lola Cola,” depicting well-built women standing inside glasses and bottles of cola, both behind and beside them.

Ramos’ use of female nudity has sparked controversy and criticism, especially from feminist and art critics. However, Ramos defended his work, emphasizing that the female beauty portrayed in his art is not characterized by an unrealistic ideal but rather represents women with natural, sensual, and healthy bodies, all of whom appear confident and cheerful.

In summary, Ramos’ art celebrates a taste for life beyond the surface appeal of consumer products like Coca-Cola, presenting a unique perspective on female beauty that is characterized by confidence, sensuality, and vitality.

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